Major manufacturers spend huge amounts of money getting their equipment into the hands of the top tour pros. Metal woods are much cheaper to produce than handcrafted persimmon ones leaving a large margin for promotion, advertising and sponsorship. To take maximum advantage of a high COR metal driver (conforming to USGA standards) you have to have a very high swing speed and hit the club in the centre of the face. There are not many golfers who can generate this speed with the necessary control. We believe there are many positive reasons for the majority of golfers to play persimmon - they should hit the ball just as far but with greater accuracy.